Hearing crickets is the equivalent to pull into the parking lot of a restaurant.. and nobody is there. You probably move on to the next one. If people are hearing crickets on your website or any other online property, you probably want to address why and fix it.
Small business owners have their hands full, overfull. I know, I’m right here with you. Often times we are so busy that we end up doing what is urgent instead of what’s important ( thank you, Dr Covey and yes, 7 Habits of Highly Effective People is is just as relevant and powerful today) Often there is very little if any for messing around the website, social media. I agree and can sympathize with that time crunch. There is no doubt that online activities can be a huge time suck. – If they are not planned
Planning for digital marketing is not something to guess at. If planned right, the implementation of your unique strategy will address so many issues that you run into every day. In the process of developing and implementing your strategy, it helps to keep some ideas at the front of our mind.
- Your online assets are not disparate pieces separate but each component woven together strengthening each other.
- It is important to think of your online assets in new ways.
- You can think of web of assets as the rolls they play –
- Your best salesperson – Almost everyone goes online for information, compare products etc. Your assets should help through the buying process so that by the time they pick up the phone, send an email or visit your business they are much closer to making a decision.
- Online directories can put your info out on they web in some many places. Customers can search or stumble your info oon Yahoo, Yelp, Google, and probably 50 more places. Those directories set up with the right information will link back to your site increasing your traffic, increasing inbound links and more to increase your ranking in search engines.
- Each business will have their own mix of online assets Each business must decide the best way to communicate with customers. Some people more comfortable texting back and forth for customers service, others would rather pick up the phone and call.
- Your best advertising – If you are buying advertising on Google, Facebook, Instagram etc, where do people go when they click on your ad? Your homepage? or exactly the page
- they want? This effects the quality of your ad and adds to the user experience. For e xample, if you are advertising an event and the link in the ad goes to the home page or about or any other place than the event page you. are not getting optimal results.
- Customer Service – You can get get feedback in real time giving you the opportunity to fix it. If it is poor feedback you have the chance to turn an angry customer around and perhaps stop a bad review.
- Can you think of others?
- You can think of web of assets as the rolls they play –
- Do you ask the people you are connected with on Social Media to share your content? Equally important is deciding what action you would like them to take. For example, if you are promoting an event you have coming up, did you include a link to your signup page? If not, you missing opportunities. You can engage the people you are connected to and have them help in your success. It is your own personal referal network. There are people you are connected to who I can tell you, would be happy you asked them to help.
These are just my notes for this post. ( Yes, I’m a real person. I’ll be editing this over the weekend. If you have topics you want included, share them in the comments below. THANK YOU! )
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Our security online has a lot to do with our own behaviors.
We can’t passively relax and think that we are safe because we have a virus protection program. Managing your security online doesn’t need to be technical. We can start with things we can do now. No matter how strong our firewall and malware software is, they can do nothing if we figuratively open the front door for the bad guys.
Department of Homeland Security and FBI
Being safe starts with us and our own habits.
Old or simple passwords, using the same passwords on multiple sites, neglecting to update operating systems when they updates are released and failing to keep other software, especially websites software/platforms/ plugins and security software up to date all make us vulnerable. Other things to watch are downloads and links in email or on malicious sites.
Here are the steps you can take to protect yourself online, and it starts with strong passwords that you change periodically.
In order to keep them safe and in case you forget them, there are a few password “safes” that you can use to store them. The safes are encrypted so they are secure. It is a terrible idea to keep them in a document or spreadsheet. It is also a really bad idea to email them. I use two, one is called Keepass https://keepass.info/ and it is an open source program. It is not much to look at but it is very secure. I also use one called LastPass. https://www.lastpass.com/ I enjoy using LastPass for a couple of reasons. First, It can generate any password with any weird combinations web developers can ask for. Letters, upper case, lower case, numbers and any special characters in any quantity. LastPass also has the ability to create strong passwords that are easy to say. That makes them easier to remember. LastPass has a free version that is more than enough for most people.
Updating software is pretty easy today.
Malware in email is very sneaky today.
Shut your computer down when you are not using it.
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Wait, what is a QR code? QR stands for “quick response.”
If you want someone to access your information on the web without having to type in a long URL, QR codes rock. Through the years, people have tried using them with varying degrees of success. There are two applications that I find very effective. Car dealers can use them on vehicles so that buyers can get more detailed information on the vehicle and real estate agencies can use them on property signs for the exact same reason.
Do you have applications where you have found QR Codes helpful?
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