What is a blog and why is it important?

Person working on blog post for kitchen and bath business

Should I blog for my kitchen business?

Blogging is a great way to show off your expertise in the kitchen and bath business. It is also a great opportunity to show off current projects. Blogging keeps your website current while providing additional content for search engines to find. Share blog posts on social media platforms. It increases backlinks to your site and expands your reach to potential end users. The content in your blog posts can also be shared in monthly email blasts to current and prospective customers.

A blog, short for weblog, is a regularly updated web page that is used for personal or business content. Blogs are usually presented in a reverse timeline with the newest content on top much like a series of news articles or other informative content. Often bloggers allow comments on the blog posts that make the posts more interactive or conversational.

Content Ideas for your blog:

  • Build authority and expertise in the field. 
  • Showcase current projects
  • Identify current trends in the kitchen and bath business.
  • Show off new and helpful interior accessories available from your cabinet lines.
  • How to care for your new cabinetry.


Sharing great-quality images of your most current projects is critical for your website and content shared on social media. Showcasing your work is a great way to attract new customers as well as to strengthen the relationship with current clients. Smartphones today take high-quality images but, professional photos are a great asset.

There are other sources of images for your blog. First, let me say that it is definitely a no-no to use images you find on the web. They can be copyright-protected. But, you have two other sources. 

Sights like Shutterstock and iStockPhoto are a good source for photos you can purchase but, Unsplash or Pixabay are free sites where you can use images and give credit to the photographer.

In answering the question, of why is it important to have a blog, is that blogging can improve your search engine ranking by adding authoritative content, showing off your expertise, and showcasing current projects.