Let’s not get caught in the weeds
There are more places for a business to be found today that it can leave us scratching our heads.
From websites and blogs to online stores, Facebook (business), and Instagram along with a plethora of online directories the possibilities are many. But, how are we to choose and then manage our selection and how do we choose them to evaluate our decisions?
We could choose them all and throw some money at it ( and studies have shown that companies’ ad spending is going to increase a lot this year. 17% and is projected to be about half of the total advertising expenditures.) Or we can be strategic and create synergistic plans that use the strength of each component including social media tools and email marketing.
Oh, So why don’t I sell websites? Most of the time a business’s website is the core of their online marketing efforts. It is the center point on which we will hang other components. If we are going to run a program that highlights a certain product or service, we would create a “Landing” page for that. One page specifically for that promotion. We would share in-depth info, create links to the page, and encourage others to share the page. We want our page to be the answer to the questions people search for in Google. It shows that we are the authority on this particular product or service. This effort will help us rank higher in search. That is what we strive for. So it is not just the initial design but an ongoing process of updating and adding content.
So it is not just websites we sell but the complete comprehensive package starting with your website, Social Media presence, Search engine optimization, digital advertising, and reputation management.
