What is SEO and Why is it important to my Kitchen and Bath business.


One of the top priorities we have is raising your kitchen and bath dealers’ website to the top of local search.  Website Search engine optimization is the practice of getting your website to be one of the top answers to a web searcher’s query ( SERPs – Search engine results pages.) 

There are a few different search engines out there. Google, Bing, Yahoo, and DuckDuckGo are just a few of the most popular with Google being by far the most used.

Google’s main goal is to match the web searcher query to the web pages that best answer that query.

 As Adam Clark explains in his updated book SEO 2024  “summarizing Google focus on its algorithm now and the most powerful strategies SEO professionals use to rank high are:

  • Trust
  • Authority
  • Expertise
  • Relevance
  • User Experience”

Further explained in his in-depth book on SEO,” The strongest factors in the top 10 search results according to recent industry studies:

  • Consistent publication of engaging content
  • Keywords in meta title tags
  • BacklinksNiche expertise
  • User Engagement
  • Trustworthiness
  • Mobile Friendly /Mobile first website
  • Internal Links 
  • Page Speed
  • Site Security / SSL Certificate.”

(Clarke:SEO 2024, p20)

Google uses over 200 criteria to evaluate a website’s ranking in SERPs


First, what is a keyword and why is it important for my Kitchen and bath business? Basically, a keyword is any word or phrase you would like your website to rank for in Google search results.

There are many “SEO EXPERTS” who promise the moon but in reality, most produce marginal results at best. Without a complete strategy that employs all the tools outlined here, the results will be lackluster. Be wary of pie-in-the-sky promises. Usually, if it sounds too good to be true, It usually is.

Our top priority is increasing your place in SERPs – getting you to the top of Google )( and any other search engine.