What is the right fertilizer for your business?
Many small business owners, in the bustle of running our businesses, have taken a piecemeal approach to our online marketing. Often it is so hard just to run the business we don't get to plan ahead. We know we should but, marketing is the easiest task to put off. When we do have time, we seem to get excited about fad in promotion or bright, shiny new website. Then what? We find that's not working as we thought so we plant little bits of information about ourselves on social media sites. That's not really it either. Maybe there is something to that SEO stuff people have been pushing or maybe we throw some money at online advertising.
A better approach is to take stock of the systems we have set up, analyze the current online assets, determine where your company wants to be and deliberately design an integrated plan to get there. Every asset needs to work in unison.
Website visits, Facebook likes, and Twitter followers are just measurements, just numbers unless they move you toward your objectives.
We help you execute a planned, holistic, synergistic strategy so you know that the time you spend online is moving you forward.
We don't chase the bright shiny objects or give ourselves kudos by sharing meaningless numbers. We are your partner in your marketing efforts for the long haul. We collaborate with you to find the right mix, the right fertilizer to increase your harvest.
Permission-based marketing, email marketing is delivering content to your best customers who want the information that you are sharing. Be careful. These people deserve to be treated very well and not sold to in every email. When you build a strong relationship, you can ask them to buy. More of them will.