What is the best Facebook, Google, Tube, or other option for online advertising?
Before we contemplate Facebook, Google, or other digital advertising platform we must know the goals of your organization and your strategy for attaining your goals. Once you have set your goals, you can determine the strategy and tactics for how you will achieve them. As we have expanded upon elsewhere, we start with the S.M.A.R.T. goals (specific, measurable, attainable, realistic, and time-sensitive.)
Next, we work on our Owned and Earned media then we can explore paid advertising in search and on social media platforms. It makes little sense if you have some bad reviews to start advertising. Better to clean up your owned and earned media before thinking about Facebook or Google advertising.
What is online advertising? Digital advertising is paid advertisements that you see online. There are two types, SEM( Search Engine Marketing ) and Social Media Advertising. Search Engine Marketing is advertising in search results or display advertising that is placed on other websites. Facebook, Instagram, LinkedIn, and Twitter each have their own advertising platform.
What should I use?
That depends upon your objective. Do you want to increase website visits, and expand your brand recognition?
In today’s world of digital marketing, whether it is for online sales or brick-and-mortar stores, it is more important than ever to take a comprehensive approach. Each component from your traditional outbound or push messaging to your inbound marketing, needs to be coordinated around the goals of your organization.